Boom Job Boom in Iran, where the process can enhance social status

All women in the Iranian model Azadeh of the family had nose surgery, any feeling of pressure to comply with western beauty standards in a country where women’s bodies are very princes.

For Ms. Azadeh, smoothing the blow to what the Iranians would call the “Persian nose” born proved to be a profitable investment.

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Since the Islamic Revolution of 1979, Iranian women have been forced to dress moderately and cover their hair and the beauty industry has almost focused on the face.

Having rhinoplasty – a nose task – can make a significant difference, Ms. Azadeh said AFP.

“After the business, not only have I won a modeling job with a better social position, but I also win three times more and I am more respected than customers,” he said.

Mrs Azadeh, 29, has called for her last name to be withheld because women’s models can face social pressure in Iran.

According to the international US -based Plastic Surgery Society (US -based), more than 264,000 cosmetic companies were carried out in Iran in 2023, with rhinoplasty being the most common.

A cultural tendency

Throughout Tehran and other Iranian cities, intense color billboards advertise beauty clinics and cosmetic processes, offering promises of sculptures, flawless skin and perfect teeth.

Many people with noses with overwhelmed noses can see on the streets, a proof of rhinoplasty popularity.

“There has been a more cultural trend,” said Rhinoplasty surgeon Hamidreza Hosnani, who is performing up to 20 businesses a week at his well -equipped clinic in the capital.

And this trend has evolved, increasingly linked to social identity and regime, especially as more women have defied the strict clothing code.

Such performances became more intense after mass protests caused by the death of 2022 in the detriment of 22 -year -old Iranian Kurd Mahsa Amini.

In Iran, where the minimum wage is about $ 100, basic rhinoplasty costs up to $ 1,000 – significantly cheaper than in other countries, Ms. Hosnani said.

Millions of Iranians have long been struggling with increasing prices and submerged currency, which is partially driven by years of international sanctions.

“I even had to borrow the money needed for the operation of my friends and family, but the money was spent well and it’s worth it,” Ms. Azadeh said.

Reyhaneh Khoshhali, a 28 -year -old surgical assistant, had the business four years ago and is sorry for not having it earlier.

“My nose really didn’t look good aesthetically and I wanted to be more beautiful,” he said.

“If I could come back I would have had the business earlier.”

Unauthorized clinics

For years, Iran has hosted extremely advanced medical centers, and even becoming a destination for foreigners looking for high quality and affordable cosmetic surgery.

However, processes can also come with danger.

The Iranian authorities have repeatedly warned of the increasing number of unauthorized clinics performing cosmetic procedures.

In February, a dozen exercises were arrested and several operating theaters at Tehran’s Apadana Hospital closed due to unauthorized cosmetic procedures, the Ministry of Health said.

In 2023, three women died in a single day – November 7 – during cosmetic surgery in three separate incidents in Tehran, the media reported at that time.

Ava Goli has not yet undergone her rhinoplasty and said finding a reliable doctor was involved in some research.

“I saw some people whose nose work didn’t look good … And yes, it really made me scared sometimes,” the 23 -year -old said AFP.

However, demand for cosmetic surgery in Iran remains high – and the pressure to maintain is not limited to women.

Bahador Sayyadi, a 33 -year -old accountant, said he had to borrow money so he could have a hair transplant.

“My financial situation is not great, but thanks to a loan I got recently, I will do the process just before my marriage,” he said.

“Men should also take care of themselves these days, as are women.”