Cosmetic facial surgery is rising abruptly in the UK, with male facelift increases by 26% according to new data from British Association of Aesthetic Plastic Surgeons (Baaps).
While total male processes have declined slightly, the demand for facial rejuvenation is significantly increased between men and women.
In women, facial lifts increased by 7%, eyebrow lifts increased by 25%, and eyelid surgery (eyelid) increased 15%, reflecting a wider cultural shift towards facial optimization.
Baaps President Nora Nugent said: “Reduction of male plastic surgery may seem more intense due to the smaller number of procedures as a whole, making the fluctuations more noticeable.
“However, we see an increase in faces between men, reflecting the trend observed in women.”
Experts indicate that this development is fueled by social media and shifting beauty expectations, where edited, close content across Instagram and Tiktok has placed the face at the forefront of self-image.
Harley Clinic Advisor Plastic and Reconstruction Surgeon Dr. Riaz Agha said: “I am not surprised by me.
“In my practice, I have seen a growing group of patients focusing on facial procedures.
“Several trends support this, including homework, virtual meetings, social media, themselves and the desire for confidence in the face and body.
“Before and after constantly they come to the foods of the social media of people, so that they know what is possible, and in combination with seeing themselves more often in selfish and virtual encounters ultimately inspires action for those who wish.”
The phenomenon known as Zoomfirst identified by Harvard Dr. Shadi Kourosh dermatologist, he also contributed to anxiety -related stress as people spend more time on camera during work meetings
Flare estimate that 5.3 billion selfish are taken daily and a Rarely: Group study It was found that almost one in four UK men agree that professional appearance affects their decision to seek treatment, suggesting that personal image is increasingly regarded as a professional asset.
Plastic surgeon Mark Ho-asjoe He said: “Social media is a double sword, where many feel they have to look good and look younger to maintain competitiveness both at work and in social environments.
“Selfish, zoom meetings and increased screen time lead to more time that people look at themselves and compare to others.
“In addition, older male actors such as Tom Cruise, Brad Pitt are constantly appearing that they look young, despite being 60-plus.”
Between younger men, the viral tendency of lookmaxxingPromoting facial optimization and physical optimization according to rigid aesthetic criteria, gains dynamics in Tiktok.
This, in turn, further feeds the demand for cosmetic surgery procedures, which target the jaw, eyes and overall facial harmony.
Baaps Vice President Anthony Macquillan said: “After Covid, we noticed a shift in patients’ priorities, with greater emphasis on both mental and functional health.
“At the same time, the increase in facelifts could be linked to social changes, such as the growing retirement age and the desire to remain relevant to the workplace.”
“For many, this type of surgery is not only aesthetic but also functional, helping to maintain confidence, ensuring employment and reducing stress -related stress -related bias.”
The pressure to look younger at work is also underlined by new data from Center for aging betterwhose campaign Age -free Notes increasing by the elderly.
Their research has revealed that half of the 50 -year -old adults in England have experienced age discrimination in the last year and 37% say they were in the workplace.
In total, 27,462 cosmetic procedures were carried out in the United Kingdom last year, an increase of 5% from 2023, with facial work leading to much of growth.
Women represented 93.5% of all surgery.
Breast growth remained the most popular process to 5,202, up 6% compared to the previous year.
Blepharoplasty overcame abdominal pressures to make the third most popular surgery, while eyebrow and thigh lifts in women increased by more than 20%.
Among men, rhinoplasty remained the most common process despite a 14% decline and liposuction decreased by 7%.
While male surgeries were only 6.6% of the total, Baaps notes that facial procedures between men climb and may mark a wider cultural shift to how appearance, age and identity are redefined.
Features: Free Use by Unsplash
