The UK’s advertising standards authority (ASA) has banned ads from six companies promoting Brazilian wet lifts (BBLs) in social media.
These ads were considered to deal with the dangers of the process and exploit insecurities around the image of the body.
THE AsaThe decision underlines the importance of the responsible advertising in the cosmetics industry, especially when it comes to dangerous processes such as BBLs liquids.
What are the wet lifts of Brazil?
Brazilian wet lifts include the filling in the buttocks to enhance shape and size. This non -surgical process has gained popularity for its ability to provide a more complete, more rounded look without the need for traditional surgery.
However, experts warn that liquid BBLs come with significant risks, including the potential for blood clots, infections and other serious complications.
ASA’s concerns about irresponsible advertising
Prohibited ads, which appeared on platforms such as Facebook and Instagram, used timely limited promotions to encourage fast bookings, a tactic or ASA described as “irresponsible”.
The ads played in insecurity and presented BBLS liquids as a quick, easy solution to achieve the “perfect” body.
One advertisement promised a “perfect appearance of peaches” with the process, while another guaranteed “safe, proven and beautiful natural results”.
BBLS Liquid Dangers
ASA stressed that BBL liquids should not be depicted as simple or without risk. Despite the allegations of minimum pain or a rate of 0%infection, the reality is that the process carries health risks that require careful examination.
The guard stressed that cosmetic surgery should always be treated as a serious decision, not a hasty impulse driven by discounts or time -sensitive offers.
Answers from affected clinics
Some of the clinics involved in banned ads responded to the ASA decision. The renewed clinics have said it would modify its advertisement to abolish time -limited bids and clearly show that the process is performed by a medical professional by ultrasound.
Dr. Ducu also acknowledged ASA’s concerns and pledged to adapt advertising strategies.
EME’s aesthetics, on the other hand, argued that its advertisement did not push customers and underlined the importance of full consultations before the procedures.
However, three clinics – beauty, bomb aesthetics and ccskinlondondubai – did not respond to ASA investigations.
The growing concern for BBL security
Increasing the popularity of processes such as Liquid BBLS has raised security concerns, especially after the tragic death of Alice Webb, a mother of five, who died after BBL fluid surgery.
Plastic surgeons have repeatedly warned of the risks of large amounts of filling imported into the body, emphasizing the need for specialized professionals and an adjustable industry.
AI’s role in monitoring ads
ASA was active to identify potentially harmful ads using AI technology to scan social media platforms.
This marks an increasing effort to protect consumers from misleading or dangerous beauty treatments that degrade dangers and exploit the insecurities of the body image.
ASA’s action against these six clinics is a reminder of the importance of transparency and responsibility in advertising treatment.
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