Teeth Whitening Market Expected to Soar to $11.38 Billion By 2032 Growing awareness about oral hygiene is significantly increasing the demand for teeth whitening products. According to SNS Insider research, the growing popularity of cosmetic dental trends is fueling White Teerow
The global Buy teeth whiteningvalued at USD 7.26 billion in 2023, is projected to reach USD 11.38 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.36% during the forecast period.
One of the major factors driving the teeth whitening market is the growing awareness of oral hygiene, easy availability of OTC teeth whitening products and the stigma attached to discolored teeth. Cosmetic dentistry has gained considerable popularity in modern society, which is evidenced by the increased demand for cosmetic dental treatments. Unlike middle or older age groups, young people have been more influenced by the media. As a result, the aesthetic awareness of this group has increased significantly and they demand perfect teeth. According to an MDPI Journal article, July 2022, there has been a growing interest among members of the general public in improving dentofacial aesthetics. This has led to an increased number of people seeking various cosmetic dental treatments such as teeth whitening.
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Main key players
- Colgate Palmolive
- GlaxoSmithKline Plc
- Johnson & Johnson
- Procter & Gamble
- Brodie & Stone
- Unilever
- Church & Dwight Co
People generally care a lot about the color of their teeth, and past research has shown that many people don’t like the color of their teeth and want to change it. Consequently, teeth whitening is one of the most important dental procedures performed in recent times. People’s desire for whiter, brighter teeth has also led to a resurgence of dental interest in cosmetic dentistry.
The increased expansion of products used for teeth whitening will also help to increase the pace of the market. For example, in January 2022, SmileDirectClub Inc. has announced plans to expand its range of whitening products by launching new fast-dissolving whitening strips. In conclusion, increasing interest and awareness for improving dentofacial aesthetics as well as the launch of new products will drive the demand for teeth whitening and ultimately lead to increased market growth.
MAIN MARKET SEGMENTATION
Per product
- Whitening Toothpaste
- Whitening Gels & Strips
- Lightweight teeth whitening device
By application type
From the distribution channel
- Offline sales
- Online Sales
Segmentation Dynamics
Whitening toothpaste holds the largest market share of 34% by 2023 due to affordability and presence of key players such as P&G and Colgate Palmolive. In addition, the introduction of activated charcoal toothpaste is highly absorbent and is effective in removing dental stains. However, whitening toothpaste has a smaller amount of hydrogen peroxide and therefore only whitens teeth twice as much as the original tooth color.
Teeth whitening gels and appliances were the fastest growing product category. This is because teeth whitening gels have the added benefit of stain removal efficiency and impressive results. Combining teeth whitening gels along with LED whitening devices provides better results and helps remove stains faster due to the speed of the light devices. Therefore, this segment has a higher growth rate.
Regional information
North America accounts for 38% in 2023 due to increasing prevalence of cosmetic dentistry. For example, according to the article published by The Village Dentistry in January 2021, Americans spend billions of dollars each year on teeth whitening products and procedures. After comparing numbers, the US Bureau of Labor Statistics announced that the dental service had grown by 1.9% in June 2022. Thus, such an increase in the dental services as well as the increase in spending on teeth whitening products will drive the market during the prescribed period. Moreover, the market launch of such products will have an impact on market growth. For example, Procter & Gamble launched Crest Whitening Emulsions + Overnight Freshness – a product that worked overnight and was convenient with a busy routine in March 2022. In addition, Oral-B unveiled its latest digital health experience at the Consumer Electronics Show 2022. Oral-B iO10 with iOSense was named a CES Innovation Award Honoree and the ultimate oral health coach in January 2022. Thus, the teeth whitening market is set to grow from such developments in North America.
Recent Developments
- In April 2022, GSK Consumer Healthcare introduced the next generation of toothpaste for sensitive teeth. Sensodyne Nourish is a toothpaste enriched with bioactive minerals to nourish and strengthen teeth for a healthy mouth. Designed specifically for people with sensitive teeth, Sensodyne Nourish also helps protect teeth and gums from sensitivity. In addition, the new product contains fluoride to fight tooth decay.
- In January 2022, the partnership between Colgate-Palmolive Company and 3Shape introduced the Colgate Illuminator, a unique teeth whitening tool tailored for patients in dental clinics across the United States.
Basic Takeaways
- Cosmetic dentistry is on the rise, as especially young people influenced by the media increasingly crave white and perfect teeth. hence the growing demand for teeth whitening treatments.
- By 2023, teeth whitening toothpaste is projected to hold 34% market share due to its affordability and quick results, leading to significant growth.
- The North America region accounts for the dominant market share rate of 38% in 2023 as the population is among the highest spenders on cosmetic dentistry and teeth whitening options.
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Table of contents
- Import
- Research Methodology
- Market Dynamics
- Impact analysis
- Value Chain Analysis
- Porter’s 5 forces model
- PEST analysis
- Teeth whitening market, by product
- Teeth Whitening Market, by Application Type
- Purchase of teeth whitening, from the distribution channel
- Regional Analysis
- Company Profile
- Competitive Landscape
- Use case and best practices
- Conclusion
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