“When big celebrities face procedure failures, it makes headlines. But the truth is that no medical procedure in the world guarantees 100% success,” said Jayan K, Vice President and CEO of Cutis International Cosmetic Network in Mathrubhumi.
Addressing questions, misconceptions, ethics and realities of India’s booming cosmetics and hair restoration industry, Jayan said — from viral skincare trends to celebrity makeovers — the cosmetics and beauty industry often makes news for all the wrong reasons, especially when things go wrong.
Several well-known personalities, including Koena Mitra, Shruti Haasan, and influencers like Uorfi Javed, have spoken out about botched procedures and corrective surgeries, sparking discussions about safety and responsibility in beauty treatments.
But Jayan insists that failure doesn’t always mean wrong. “In every medical field, whether it’s cardiology, orthopedics or dermatology, there’s a certain percentage of cases that don’t go as expected. That’s just biology. Every human body reacts differently,” he explains.
“We let each client know the expected outcome, but we also let them know that results may vary,” he says.
According to him, the issue lies in choosing the right place and the promises based on marketing by some clinics that sell “perfect” results. “A lot of places just sell dreams, they only show the successful cases. We show both: 100 successes and a few failures. People have to make an informed decision.”
This commitment to transparency aligns with the spirit of World Hair Transplant Repair Day, celebrated worldwide on November 11 to raise awareness of ethical practices and patient safety in hair restoration.
His philosophy is simple: “It’s a medical procedure, not a magic wand. There can be great results and sometimes there can be setbacks. Being honest about it is our responsibility.”
Despite awareness campaigns such as World Hair Transplant Repair Day, the demand for cosmetic and hair restoration treatments is skyrocketing, especially among younger people.
“Hair loss affects young people up to 25,” says Jayan. “Most of our customers are between 30 and 45. This is the age when appearance matters for both personal and professional reasons – marriage, career, corporate growth and people now have the money to invest in themselves.”
He points out that aesthetic awareness has become more normalized than ever before. “It’s no longer taboo. In the past, only the rich could afford it. Today, middle-class professionals walk into clinics with confidence. They see it as self-care, not vanity.”
Talking about affordability and accuracy, Jayan notes that competition is increasing, but quality is what will determine who lasts.
“Whenever an industry starts to do well, more people come in. But only those who maintain ethical standards and ensure customer happiness will stay,” he says. “When choosing a clinic, people should check the doctor’s track record, the facility, the safety record, not just the price.”
He adds, “Cutting costs with security can cost you trust later.”
When asked about the growing body positivity movement and criticism surrounding cosmetic procedures, she offers a balanced perspective.
“We want people to be happy no matter who they are; everyone is unique and beautiful. But for those who are truly affected by how they look, we’re here to help,” she says. “Happiness is about awareness and self-awareness. But not everyone is there yet, and that’s where we come to support them.”
He also sees no conflict between self-acceptance and self-improvement. “It’s about freedom, the freedom to decide what makes you happy. Some people don’t need anything to feel fulfilled, some people do. We just help them achieve that happiness safely.”
Over the past eleven years, Cutis has performed more than 100 successful hair transplant procedures across India. “This experience has helped us perfect the process,” says Jayan “We never compromise on quality or safety – and we make sure every patient is informed about what to expect.”
She also emphasizes that each transplant is an individualized medical procedure, not a beauty shortcut. “We do a full health check before every operation to make sure the patient is fit. It’s a safe local anesthetic procedure, similar to a skin suture, not a complex surgical procedure.”
https://english.mathrubhumi.com/features/specials/hair-transplant-repair-cosmetic-procedures-honesty-hybpz1k8
