As Formula 1 took over Miami this weekend, brands Tommy Hilfiger and Pacsun were present with star-studded events and exclusive collections.
Notably, Tommy Hilfiger hosted supermodel and entrepreneur Kendall Jenner for the ultimate Miami Grand Prix experience. As the face of the Tommy Hilfiger Spring 2024 campaign, Jenner took a lap alongside Sir Lewis Hamilton and watched sessions from the pit wall with F1 Academy managing director Susie Wolff.
Jenner made a statement with her knee-length red and white Gingham strap dress paired with leather loafers — pieces from the Tommy Hilfiger Spring 2024 collection.
“I’m so excited to bring Kendall to Miami Grand Prix for this street-track spectacular,” said Tommy Hilfiger. “I have always been inspired by fusing the worlds of fashion and sport creating high-speed cultural moments around motor racing. As America’s passion for Formula 1 accelerates, I’m thrilled that Kendall and the Tommy family are setting the standard for style on the grid.”
“Excited to be at Formula 1with Tommy Hilfiger!” added Jenner. “Loving the stylish twist they add to the paddock and their sponsorship of the fearless women drivers of the F1 Academy”.
Meanwhile, Pacsun, the California youth retailer, made its mark at the Miami Grand Prix with its newest F1 apparel and accessories collection. The brand hosted a launch party at its Aventura store and set up an interactive Pacsun x Formula 1 branded pop-up truck at Smorgasburg Miami.
“It was incredible to be a part of the energy and excitement of the Miami Grand Prix,” said Richard Cox, Pacsun VP of men’s merchandising and global partnerships.
“The community loved the new styles and were intrigued by the branded truck and flocked to check it out. We showed up in a creative way and were able to connect and emphasize our dedication to sports.”
The Pacsun F1 collection features an array of race-inspired styles capturing the essence of Miami with vibrant colors, palm trees, and the city skyline, alongside popular Formula 1 branded pieces. With a range from $24 to $600, the collection is available in Pacsun stores nationwide and online.
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