Phil Gutman, a real estate visionary with excellent sales results, is using his more than 25 years of sales leadership to shape a new premier real estate consultancy, Gutman Development Marketing. The Miami-based company serves developers of the region’s premier developments, including notable high-end condominiums, condo-hotel properties and residential communities.
The new company aims to fill a gap in the existing local new development sector, working hand-in-hand with developers on all aspects of the commercial function. Gutman Development Marketing advises developers, large or small, on site selection, design elements, materials, floor plans and pricing, as well as building an inside sales team or selection of the right brokerage and sales team, determining the market demand for equipment. and features, manage marketing and brand strategies and train sales teams. Intervening from the first stages of development, Gutman Development Marketing plays an essential role in the success of a real estate project.
An expert on both the client and brokerage side, Gutman has led the launch of key developments on the East Coast and Western region of the United States. In South Florida, he currently leads Continuum Company’s accomplishments as general sales manager at La Baia North, a 57-unit oceanfront development with resort-style amenities located at 9481 E. Bay Harbor Drive at Bay Harbor Islands, and Continuum Club & Residences, a 198-residence luxury bayfront condominium in North Bay Village. Gutman also led sales and secured land for La Baia South, an 8-story boutique building with 68 residences located at 9201 E. Bay Harbor Drive in Bay Harbor Islands. La Baia Sud and La Baia Nord are part of La Baia Bay Harbor, a development spread across two sites located just a few blocks apart.
Additionally, Gutman made news earlier this year when he helped facilitate the acquisition of a beachfront property in Surfside by Multiplan Real Estate Asset Management for a record price of $64 million.
Previously as President of Brown Harris Stevens Miami, a luxury real estate company based in New York serving Manhattan, Brooklyn, Queens, Riverdale, the Hamptons, the Hudson Valley, Connecticut, New Jersey, Palm Beach and Miami; Gutman oversaw a sales team of approximately 200 multilingual, award-winning real estate agency professionals in Miami-Dade County. It also launched its Sports and Entertainment division, in addition to its Commercial division.
At Douglas Elliman Development Marketing, a division of Douglas Elliman Realty, Gutman oversaw a real estate portfolio exceeding $3 billion, including Miami Beach’s Canyon Ranch, 1 Hotel & Homes, Monad Terrace and the Ritz-Carlton Residences; as well as the Bristol Palm Beach.
In Las Vegas, Gutman led sales for one of the largest residential projects in the United States: the Cosmopolitan of Las Vegas Resort and Casino. His strategic planning, training, quality control and negotiations contributed to the sale of more than 1,825 units in 18 months, for a volume of $1.275 billion.
“As a licensed real estate broker in New York, Nevada and Florida, my education, experience and extensive network of clients and colleagues provide me with an arsenal of unique abilities to guide, consult and direct all facets of a new development in various market conditions. “, said Gutman. “My hands-on approach, coupled with my unwavering dedication and knowledge, ensures that Gutman Development Marketing properly manages all business aspects of a project, driving the developer’s success while helping to launch a product unprecedented residential on the market.”
“Throughout my career, I have had the pleasure of playing an integral role in the sales and marketing company and sales associate selection process,” he continued. “My unwavering belief lies in understanding that new developments do not constitute a single scenario. »
