We’ve all seen the headlines about multi-million dollar homes selling in Miami. Right now, there’s a $135 million mansion listed on Zillow in Coconut Grove, and Citadel CEO Ken Griffin has snapped up a string of expensive properties in the city, including a $100 million waterfront estate. So what’s it really like to negotiate in this market? And what exactly are the ultra-wealthy looking for? In this episode, we speak with Dina Goldentayer, the #1 individual real estate agent at brokerage Douglas Elliman. She’s been active in the Miami area for nearly two decades and has seen the market for ultra-luxury homes explode throughout her career. We talk about the difference between being a real estate agent who sells $500,000 homes and one who sells $5 million homes, and whether billionaires are really buying homes after seeing them on TikTok. This transcript has been lightly edited for clarity.
Main lessons from the podcast:
Who are the buyers of ultra-luxury homes? — 5:19
The Lure of Relocating to Miami — 7:34
What the Ultra-Rich Look For in a Home — 9:13
Dina Goldentayer’s career — 11:06
What’s it like to be a luxury real estate broker? — 12:05
How Dina Gets Ads — 13:32
Pricing Luxury Homes — 16:11
The Citadel Effect in Miami Real Estate — 17:47
Schools, Doctors and Other Services in Miami — 20:48
Recent Miami Real Estate Price Trends — 22:47
The Impact of the Sitzer-Burnett Act on Real Estate Agents — 25:09
The importance of cultural events — 28:11
Selling Real Estate Through Social Media — 31:14
Driving People Out of Miami Because of Prices — 34:12
The Next Big Thing in Miami’s High-End Real Estate — 36:39
