A mom who almost died after a Brazilian lift (BBL) in the United Kingdom has greeted the ban on cosmetics advertising advertising advertising by women, but warned that “more must be done”
A mom who almost died after a Brazilian lift in the United Kingdom has welcomed the ban on advertising pressure on women to have high risk surgery – but warns that “more must be done before someone else dies”.
Six providers of liquid BBLs have been censored for the “insignificant” the dangers involved. Facebook and Instagram ads paid for ads, many black Friday agreements, have been accused of “exploiting” women of insecurity for their bodies and put pressure on them to have high risk surgery.
The ASA Authority (ASA) stated that it was trying to protect the “vulnerable” from the “non -adjustable high -risk process”. He said that companies have been said that they must abolish the offending ads in a “clear message that we will not hesitate to take action if they violate the rules”.
Bonnie-Louise Cooper, 27, and the long-term fighters, besides the face, welcomed both news, but everyone insisted that it had to be more to protect the public.
Mom Bonnie-Louise said she was happy and “emotional” for the action taken by ASA “mass”. He has supported the Mirror campaign against Cowboy cosmetics companies and wants to see BBLs performed only by specialized GMC registered surgeons.
And Ashton Collins from Save Face told the Mirror why the BBLs were so dangerous: “We supported over 750 women undergoing liquid BBLs, over 55% suffered from rot and over 40% required correction surgery.”
Bonnie-Louise, from Swanage to Dorset, was one of those who almost died after the £ 3,000 business he saw on Instagram. “I feel pretty emotional about it because I had the surgery as I saw it in an Instagram advertisement, 100%, I watched them post for months and months before booking, it’s all about advertising, if they hadn’t advertised, I wouldn’t have seen it and I wouldn’t close it.
He said that many companies advertise that they are doctors who carry these procedures when “are actually people without a medical background who have paid lessons one day.” Regarding the ban on these ads, he said: “This is huge and it brought me joy because it is this exact process that I almost lost my life just a year ago now.
“If I hadn’t seen any advertising I had never made the reservation, this is definitely a big step in the right direction and I am very proud to have been part of the Mirror campaign.
BBLs can include the filling in the buttocks and doctors have caused serious concerns about the “disgusting” lack of regulation. Tragically last September, mom of five Alice Webb, 33 -year -old, from Gloucestershire died after complications after a BBL. Two people were later arrested with suspicion of homicide.
The ASA Authority (ASA) said it took steps after the usual AI to investigate Facebook and Instagram ads for cosmetics providers. He found the beauty, the aesthetics of the bomb doll, the ccskinlondondubai, the aesthetics of EME, the Dr Ducu and the refreshing clinic, “uploaded to consumers to keep the treatments”.
The facebook Facebook advertisement for Beautyjenics, which appears in October, was read: “Bringing the liquid BBL to the north … Manchester … limited space available October 14th-16th … Don’t miss this exclusive opportunity to take this perfect peach look!”
The observer said: “The introduction of cosmetic surgery should have been depicted as a decision that required time and thought by consumers before proceeding, due to the risks involved.”
He added: “We thought consumers could have rushed to decide to have cosmetic surgery without taking enough time to examine the consequences …”
ASA further found that advertising was in danger of exploiting women’s insecurities around the body’s image, concluding that it was irresponsible.
The aesthetics of the bomb doll, the CCSkinlondondubai, the aesthetics of EME, Dr Ducu and the refreshing clinics offered Black Friday agreements, which ASA said consumers recorded the procedures.
“However, much more must be done to ensure that the public is protected properly. Since 2023, we campaign for the government to ban these procedures by High Street, warning that the lack of rapid action would lead to deaths.
“Tragically, our fears came true in September 2024, when Alice Webb, a 33 -year -old mother of five, lost her life after a wet BBL performed by a trainee.
“These procedures are available online as a risk, painless and cheap alternatives for surgery, but these claims are dangerous misleading.
“All the complaints we have received concern the treatments performed by people without medical experience, who often use products without licensed and perform the procedures in an unsterile environment. These are high -risk medical interventions that should only be performed by surgeons.
“We have supported over 750 women who had liquid BBLs; over 55% suffered from sepsis and over 40% required corrective surgery.
“A shocking 98% of what we have argued found their professionals through social media. Much more need to be done for the police and prevent organic positions that also deal with these procedures and press people to keep them using discounts and limited time offers.
“We work with Alice’s family to support them and ensure that no other family should endure the loss of a favorite family.
“These procedures are available online as a risk, painless and cheap alternatives for surgery, but these claims are dangerous misleading.”
She said about the 750 women who had BBLs wet, they have supported “a shocking 98% of what we have argued found their professionals through social media”.
The beauty, the aesthetics of the bomb doll and the ccskinlondondubai did not respond to ASA investigations.
Renewed clinics have said it has revised ASA guidance and will abolish all reports on limited time offers and advertising condition that surgery is performed by a medical professional with ultrasound to minimize risks and enhancing safety.
EME Aesthetics said that all its clients are being fully consulted and have no obligation to close any procedures and, therefore, considers that its advertising had not pressed the consumers or committed the dangers of cosmetic procedures.
Dr. DuCu said he would ensure that he would follow the rules and guidance of ASA, that the Black Friday offer with a limited period of time was intended to provide consumers the opportunity to access the company’s services at a reduced rate and always encourages consumers to make documented decisions without pressure.
Asa said: “In any case, we found that ads that highly exercised consumers were highly reserved and committed the dangers of BBL liquid or exploited female insecurities around the image of the body.”
Ashton Collins from Save Face, fighters who have been fighting for two years to ban BBLs from High Street. “I am happy to see ASA acting against irresponsible BBLS liquid advertising.
Jessica Tye, director of regulatory projects at ASA, said: “One of our main commitments is to protect vulnerable audiences, so we undertake preventive work in this area …
“We are particularly concerned about these types of Liquid BBLs ads, as the procedure is currently unmistakable and it is known to be a high risk … Today’s decisions send a clear message that we will not hesitate to take action if they violate the rules.
“We are planning to continue this project through monitoring and compliance and compliance to ensure that cosmetic surgery and non -surgical cosmetic interventions are advertising responsibly.”
The mirror is asking for a change with our requirements supported in a huge poll.
The British overwhelmingly supported our invitations for change, with about 83% of voters believing that cosmetic surgery should only be performed by appropriately trained surgeons located in the General Medical Council.
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