“Socially irresponsible” Brazilian wet lift ads have been banned – with an observer claiming that insignificant surgery and exploited the uncertainties that women may have about their body image.
The procedures, known as BBLs for a short time, include injection of skin filling at the bottom to enhance its volume and shape.
However, according to the Authority Authority, a series of advertising positions on Facebook and Instagram broke the rules – and timely limited discounts appeared that could hurry consumers to make decisions.
Six BBL providers were informed that their ads should not appear again in their current form, as they could push women to keep cosmetic surgery “without taking enough time to examine the consequences”.
The observer added: “The introduction of cosmetic surgery should have been depicted as a decision that required time and thought by consumers before proceeding, due to the risks involved.”
Some of the ads have Brazilian elevators before and after pictures, along with captions such as: “Get the curves and outlines you’ve always wanted with safe and effective body filling therapies”.
Others urged potential customers not to miss an “exclusive opportunity to get this perfect peach” – and warned that “limited space” was available in some days.
An ad that promotes the “immediate results” for the “hip dip treatment” and the “bum growth” was also a violation of ASA guidelines.
The regulator said the advertising positions were identified by a surveillance system that uses artificial intelligence to seek problematic ads.
The beauty, the aesthetics of the bomb doll, the ccskinlondondubai, the aesthetics of EME, the Dr Ducu clinics and refreshing clinics were found in violation – but three of these providers did not answer Watchdog questions.
The renewed clinics have said they would remove all reports on time -limited bids and make it clear in the future that surgery is performed by a medical professional.
EME’s aesthetics stressed that consumers have no obligation to keep procedures – and disagreed that their advertising is pushing or committing the dangers of cosmetic surgery.
Dr. DuCu said the Black Friday agreements were designed to give women the opportunity to access its services at reduced prices, with consumers always encouraged to make documented decisions without pressure.
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ASA said she is worried that the other three companies had failed to answer – and showed an “obvious ignorance” for the advertising code.
Last year, A woman needed hospital care After undergoing a Brazilian lift at a hotel in Glasgow – with officials warning that the consequences “can be painful, deformation and demanding urgent medical care”.
Meanwhile, Wes Streeting Health Secretary called the British to think twice Before traveling abroad for such procedures, adding that they should be careful for offers that look “too good to be true”.