Advertisements for six Brazilian Liquid Lift Providers (BBLS) have been banned for the insignificant risks of procedures and exploiting women’s insecurities around the body image.
The Advertising Standard Authority (ASA) said that each of the Facebook and Instagram ads for beautyjenics cosmetic providers, aesthetic bomb dolls, ccskinlondondubai, aesthetic EME, Dr Ducu and rejuvenating clinics, irresponsibly pushes consumers to book therapists.
A liquid BBL, also known as non -surgical BBL, involves injection of a skin filler at the bottom to enhance its volume and shape.
The facebook Facebook advertisement for Beautyjenics, which appears in October, was read: “Bringing the liquid BBL to the north … Manchester … limited space available October 14th-16th … Don’t miss this exclusive opportunity to take this perfect peach look!”
ASA said guidance by the public council on cosmetics procedures said that BBL liquids were considered surgery, which bear a level of risk.
The observer said: “The introduction of cosmetic surgery should have been depicted as a decision that required time and thought by consumers before proceeding, due to the risks involved.”
Advertising standardsHe added: “We thought consumers could have rushed to decide to have cosmetic surgery without taking enough time to examine the consequences.
“Because advertising created a sense of unjustified urgent need to close a cosmetic process quickly, we thought it had not been prepared in a socially responsible way and therefore violated the code.”
ASA further found that the advertisement was in danger of exploiting women’s insecurities around the body’s image, especially those with insecurities related to their body shape, concluding that they were irresponsible.
The aesthetics of the bomb doll, the CCSkinlondondubai, the aesthetics of EME, Dr Ducu and the refreshing clinics offered Black Friday agreements, which ASA said consumers recorded the procedures.
The beauty, the aesthetics of the bomb doll and the ccskinlondondubai did not respond to ASA investigations.
Renewed clinics have said it has revised ASA guidance and will abolish all reports on limited time offers and advertising condition that surgery is performed by a medical professional with ultrasound to minimize risks and enhancing safety.
EME Aesthetics said that all its clients are being fully consulted and have no obligation to close any procedures and, therefore, considers that its advertising had not pressed the consumers or committed the dangers of cosmetic procedures.
Dr. DuCu said he would ensure that he would follow the rules and guidance of ASA, that the Black Friday offer with a limited period of time was intended to provide consumers the opportunity to access the company’s services at a reduced rate and always encourages consumers to make documented decisions without pressure.
ASA said: “In any case, we found that ads highly practiced consumers to keep booking and deal with the risk of BBLs or exploited female insecurities around the body image.
“These decisions are part of a wider work project in Liquid BBLS ads, which are determined for research after gathering information from the active advertising system, which AI uses to seek online ads that can violate the rules.”
Follow the new STVs on Whatsapp
Scan QR code on your mobile device for all the latest news from all over the country
Arabic
Chinese (Simplified)
Dutch
English
French
German
Italian
Portuguese
Russian
Spanish
Turkish