As I wrote for The world property journal ten years ago – when I first watched the movie “Her” in late 2014 – I immediately correlated it to the future of AI and real estate agents.
Her, a romantic comedy set in near-future Los Angeles, starring Joaquin Phoenix as a lonely man who forms a unique bond with “Samantha”, an artificially intelligent virtual assistant, a super smartphone app personified by the voice of Scarlett Johansson.
In the film, “Samantha” represents advanced general intelligence (aka “AGI”), with cognitive thinking abilities, conversational speech recognition, quantum computer processing powers, and sensitive emotions.
Throughout the narrative, “Samantha” systematically absorbs the man’s world history, preferences and activities, analyzing his emails, tracking his movements via GPS and scouring the web for information concerning it, quickly building a very complete, precise and predictive data profile. on him.
As “Samantha” gains a deeper understanding of the man, she engages him in meaningful conversations, offering personalized suggestions aligned with his wants and needs, often before he expresses them himself. Ultimately, the man forms an emotional bond with the AI (Samantha). This intimate connection surpasses the companionship offered by many human relationships, as “Samantha” lacks emotional biases and judgments about men.
Although the concept may have seemed like science fiction when the film was released in 2013, today it reflects the growing trajectory of today’s realities and capabilities related to AI, big data sets and automation many human tasks to come.
In this new era of generative AI and soon AGI, coupled with the proliferation of Big Data and interconnected devices around the world, AI has the ability to analyze large amounts of information in real time and provide accurate, personalized recommendations in a variety of areas, from consumer behavior to finances. transactions.
The evolution of such AI poses significant challenges to traditional professions, potentially replacing roles such as real estate agents, money managers, doctors, teachers, accountants and lawyers with effective AI-based solutions. AI in the coming decade. Today alone, a significant portion of daily stock trading is carried out by automated AIs, and their influence is rapidly expanding to other industries such as real estate, finance, journalism, and even to coders themselves ( programmers).
Not only is AI capable of disrupting traditional real estate brokerage business models in the coming years by automating the roles of real estate agents right from the transaction itself, but it is also capable of disrupting the entire architecture of the underlying information and ecosystems on which the industry operates today, including MLS search and online listing platforms.
As this progress continues, transaction costs associated with various services are expected to decline significantly, reshaping industries like real estate, where traditional commission structures could give way to streamlined AI processes and automated services .
While these developments may be disruptive to some professionals and businesses, particularly those in service sectors, they signal a broader global market shift toward automation and efficiency, driven by technological innovation.
Ultimately, the evolution of technology is akin to gravity. This is not negotiable.
