The global industry size teeth whitening pen is expected to grow at a significant rate in the coming years due to a number of factors such as increasing popularity of cosmetic dental treatments, growing awareness about oral health and hygiene, and increasing demand for at-home teeth whitening solutions. In 2022, the market was estimated to be worth US$501.5 million. by 2023, it was projected to reach US$522.3 million and by 2033, it is expected to reach US$830.9 million, with a CAGR of 4.8%.
Carbamide peroxide teeth whitening pens are the top solution on the market due to their effectiveness, safety and affordability. As consumers increasingly focus on personal care and self-care, teeth whitening pens have become a popular choice for those looking to improve their smile without the need for expensive and time-consuming dental appointments.
Get a sample copy of the report:
Increasing awareness of dental hygiene and cosmetic dentistry has also contributed to the growth of the market, with consumers looking for ways to improve their appearance and boost their self-confidence. Dental clinics remain an important distribution channel for teeth whitening pens, offering professional guidance and recommendations to patients.
After the outbreak of COVID-19, more consumers started looking for at-home teeth whitening options, which further fueled the growth of the market and it is expected that this trend will continue to expand the market during the forecast period. The market has lucrative opportunities for companies to expand their reach and tap into new markets through e-commerce platforms and provide wide product accessibility to the largest consumer base.
Overall, the teeth whitening market is expected to continue its growth trajectory in the coming years, providing a cost-effective and convenient solution for consumers looking to improve their smile.
Key conclusions:
- Carbamide peroxide based pens held a market share for the bleach type segment of approx. 60.5% in the global market, in 2022. This is due to their effectiveness in removing stains and discoloration while being safe for home use
- With whitening Pace, the slow whitening segment held about a share 68.6% in the global market in 2022 due to their affordability and popularity for teeth whitening at home
- By sensitivity type, general teeth whitening held the largest share of approx 59.2% in the global market due to the convenience and affordability of generic teeth whitening pens
- On the basis of distribution channel, dental clinics held a market share of approx 28.6% in 2022 as they are able to provide professional guidance and recommendations to their patients
- North America dominated the global market with the US contributing around $138.4 million in 2022.
Unlock exclusive insights with our expert analysts:
“Demand for teeth whitening pens has increased in recent years as consumers look for ways to improve their appearance and boost their self-confidence,” says an analyst at Future Market Insights.
Market competition:
The teeth whitening market is highly competitive, with key players such as Colgate-Palmolive Company and Procter & Gamble. These companies are constantly innovating their products and marketing strategies to gain more market share, with an emphasis on affordability, convenience and efficiency.
- In February 2023, SmileDirectClub, Inc., added a new sensitivity-free whitening kit to its current portfolio of affordable yet high-quality oral care products.
- In September 2021, Colgate-Palmolive partnered with Verily for oral health research and development activities.
What does the report cover?
Future Market Insights offers a unique perspective and reliable insights into teeth whitening pens in its latest study, presenting a historical assessment of demand for 2017 – 2022 and forecasts for 2023 – 2033. The global teeth whitening market is segmented to cover every aspect of the market and present the reader with a comprehensive market intelligence approach
The research study is based on the type of bleach (hydrogen peroxide based pen and carbamide peroxide based pen), whitening rate (on-the-go whitening and slow whitening), sensitivity type (sensitive teeth whitening and general teeth whitening), the distribution channel (hospitals, dental clinics, hypermarkets/supermarkets, pharmacy retail sales, e-commerce [manufacturer website and aggregator’s website]), in 10 key regions of the world.
Unlock Custom Insights: Customize your report for maximum impact:
Profiles of key companies:
- Procter & Gamble
- Colgate–Palmolive Company
- Koninkiljke Phillips NV
- SmileDirectClub Inc.
- BleachBright
- White Glo
- Whiter image
- Dr Fresh LLC
- Tarte Cosmetics
- Cavex Holland BV
- Spotlight Oral Care
- Lumineux Health
- Perfora
- Moon Oral Care
- SMILE
- Auraglow
- Smiling
- Keeko
- Beaming White, LLC.
- Mr. Bright Smile
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) has over 12 years of experience in the Healthcare, Medical Device and Pharmaceutical industries. His curious and analytical nature helped shape his career as a researcher.
Identifying key challenges facing clients and devising powerful case-based solutions to empower them with strategic decision-making capabilities comes naturally to him. His main expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and been cited in journals including The Journal of mHealth, ITN Online and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, Stevie Award recipient and member of the Greater New York Chamber of Commerce) offers deep insights into the drivers that fuel market demand. FMI is the leading global provider of market intelligence, consulting, advisory services and events for the packaging, food and beverage, consumer technology, healthcare, industrial and chemical markets. With a massive team of over 5000 analysts worldwide, FMI provides global, regional and local expertise on various sectors and industry trends in over 110 countries.
Contact us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Inquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
