The World Travel Awards have awarded the title of Best Lifestyle Destination 2023 to Miami Beach for the 6th consecutive time. Miami Beach thus stands out for its pro-hospitality policy, its development strategy and its international influence in the world of arts and luxury.
Miami Beach has once again been voted the best lifestyle destination in the world at the 30th edition of the World Travel Awards. The city has held this first place every year since 2018. It relies on quality of life, culture and the integration of new technologies to maintain its status as a global benchmark.
“We have continued to advance as a leading tourism destination by constantly working to highlight our city’s best assets with interactive resources and thoughtful user experiences to connect with returning and future visitors,” says Grisette Marcos, Director Visitors and Events Executive. Miami Beach Branch. The city has notably set up the EXP Miami Beach Tours App, an application dedicated to tourists offering thematic itineraries.
Tourism: a major issue
Greater Miami and Miami welcomed 26.5 million visitors in 2022 (compared to 56.4 million for New York City). The total level of tourism spending is estimated at $20.8 billion. The region offers many attractions with its splendid beaches, its flourishing cultural offering, its high-quality services and its luxurious culinary and hotel establishments. To maintain this attractiveness, several free courses are offered by the city to improve business reception with LGBTQ+ guides, customer relations and reception training.
The city collaborates with around fifty different cities and countries to stimulate international tourism activity.
In 2022, hotel room rates in Miami Beach increased by 14%, which, according to the Miami Tourism Office, seems to indicate growth in the luxury sector.
Miami Beach is internationally recognized for its dynamism in art, mainly contemporary, with its museums and the annual Miami Beach Art Basel fair.. The last edition, which was held from December 6 to 10, brought together 277 exhibitors and 79,000 visitors.
Open days: lifestyle as a strategy
The Miami Center for Architecture and Design will host Miami Open House on March 1-2, 2024, a free event to showcase local heritage and craftsmanship. Miami Beach and surrounding communities will participate in the festival with guided tours, walks in preserved natural spaces, conferences and workshops. The goal is to promote Miami’s lifestyle culture to residents and visitors and proactively invest in the development of the region.
“For a destination to be fun to visit, it must first be a great place to live, work and play,” says David Whitaker, marketing director for Greater Miami and Miami Beach. “The Open Houses will offer visitors and our residents a behind-the-scenes look at iconic buildings and locations,” he continues. It will also be a perfect opportunity to stimulate the local economy, which is home to many restaurants and hotels. This approach highlights Miami’s strategy, focused on the quality of life of its residents with an innovative and unique lifestyle.
Read also> THE AVENTURA MALL IN MIAMI: THE DESTINATION OF CHOICE FOR LUXURY!
Featured photo: ©Flickr
