5WPR’s Lifestyle Division Returns to Support Miami Fashion Week

For the third year, 5W supported this very successful event by showcasing streetwear, a commitment to sustainability, and continuing to consolidate Miami as a leading fashion center

NEW YORK, February 5, 2024 /PRNewswire/ — 5W Public Relationsone of the world’s largest independent public relations firms WEtoday announces the successful representation of Miami Fashion Week® (MIAFW), marking the agency’s third year of support for this industry-leading event.

MIAFW, the second largest fashion event in the world WE, focuses on the themes of fashion, art, sustainability and innovation. The event, alongside new York, London, ParisAnd Milanplays a vital role in the fashion industry and brings together industry leaders, celebrities and changemakers for exclusive runway shows, networking opportunities and activations.

This year’s MIAFW featured a dynamic series of panels, discussions and more. As part of this partnership, 5W supported MIAFW 2024 through a national and regional public relations program, leading dedicated media outreach to the event with a focus on highlighting its notable runway shows and designers, as well as as well as its overall evolution and influence within the fashion industry.

“This year marked an exciting evolution for Miami Fashion Week, expanding its horizons to include a dedicated streetwear show, sustainability discussions, and more,” said 5WPR co-CEO Dara A. Busch. “By combining the worlds of fashion, art and culture, Miami Fashion Week 2024 pushed the boundaries of the industry and laid the foundation for a new era of design, innovation and expression .”

“I was thrilled to once again partner with 5WPR for Miami Fashion Week,” said Lourdes Fernández-Velasco, executive director of Miami Fashion Week. “Their dedication, creativity and proven experience have been invaluable over the past three years. Our continued collaboration has created a new level of excitement, innovation and global visibility for that of Miami first fashion showcase. Together, we created an unforgettable experience that showcased the diverse and dynamic world of fashion. »

Program highlights included:

• An exclusive dinner at ConSentido Brickell to welcome participating designers.
• An opening press conference at Gary Nader Art Center, the iconic art gallery recognized for housing the largest Botero collection in the world, where the MIAFW team and industry leaders welcomed the local community. The gallery then became the stage for exciting MIAFW shows throughout the week.
• A kick-off to the shows by a legendary designer Karl Kani has The Elser HotelThis is the first time the event has featured a streetwear designer.
• Shows throughout the week featuring iconic creators including Yas González, Ágatha Ruiz de la PradaRené by RR, Lisu Vega, Angel SanchezAnd Giannina Azarbringing the public and media unforgettable creations that push the boundaries of fashion.
• A continued commitment to sustainability through MIAFW’s organization of the Sustainable Summit in Miami Dade College in partnership with Miami Fashion Institute to discuss the critical intersection of fashion and ecological consciousness.
• A dynamic roundtable at Kiki on the River, where the moderator Sandra Diggs, Karl Kanifilmmaker Jessy Terreroand songwriter Ashley Joi explored the influence of style and culture at the launch lunch.

When it comes to lifestyle and specialty retail brands, authenticity and relevance are key. 5W helps its customers gain affection, loyalty, and ultimately sales by creating meaningful content and powerful stories that are shared. The agency leverages every platform available to meet the consumer where they are, whether in the metaverse or at their local mall.

About Miami Fashion Week
Miami Fashion Week^® (MIAFW) is the second largest fashion event in the world. WE centered on the themes of fashion, art, sustainability and innovation. With dates officially recognized by the Fashion Calendar from the Council of Fashion Designers of America Important dates (CFDA) next new York, London, Paris And Milan, MIAFW provides a platform for established and emerging designers from around the world to unveil their latest collections. Attracting a convergence of industry leaders, celebrities and innovators, MIAFW offers an immersive experience with exclusive runway shows, networking opportunities and engaging activations. For more information, please visit www.miamfashionweek.com.

About 5WPR
5WPR is a full-service public relations agency in New York, known for its cutting-edge programs that address businesses, issues and ideas. Founded by Ronn Torossian 20 years ago, 5W was designated as a top Public relations agency in the United States and New York by industry-leading publication O’Dwyer’s, as well as the Agency of the Year award at the 2023 American Business Awards®, and continually brings a resourceful, bold and results-driven communications approach to large businesses. The agency has more than 300 professionals serving B2C clients (Beauty & Fashion, Consumer Brands, Entertainment, food and drinksHealth & Wellness, Travel & Hospitality, Technology, Nonprofits), B2B (Corporate Communications & Reputation Management), Public Affairs, Crisis communications and digital marketing (social media, influencer, paid media, SEO). In addition to its business accolades, 5W has been named Inc Magazine Best Workplaces List 2022. For more information and to join our team, visit 5W Careers.

Media contact
Roxanne Ducas(email protected) / 212.584.4310

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SOURCE 5W Public Relations